Wolfpack provides near future tactics: how to direct emerging technologies and new business models towards a desirable future? We provide research, concepting and business development.

Step one: we single out the niches that matter, where smart innovations and societal challenges meet. Step two: we design new solutions. Step 3 (optional): we call in our allies and move.

Near future tactics? With Blocklab we are developing international business cases for the energy transition. Our Grassroots Business Lab provides community ventures with tech and incubation support... ->



For the strength
of the pack is the wolf, and the strength of the wolf is the pack.

Rudyard Kipling,
The Jungle Book


... We are creating revenue models for nature and MBA expertise on responsible use of algorithms. Our Next Economy program now focuses on humanizing the entire concept of a smart city.

Wolfpack is a Rotterdam based studio, rooted in the creative scene. Our in house expertise holds design thinking, innovation sciences and business development. Around 50 partners are contributing to our projects, from basement to boardroom and from arts to academia.

We offer our services both via consultancy models and in partnerships. Quickscans, masterclasses and sprints are available.

Janjoost set his mind to innovations, developed his gut on the streets and now puts his heart in making beautiful things.

Head first: with a master's degree in human-technology interaction he has worked on innovation and sustainability strategies for over fifteen years. On a gut feeling: he was culturally shaped in an underground hiphop scene, throwing parties and exhibitions in Rotterdam. At heart: Janjoost is a storyteller, always looking for the kick and the core of complex matter. With Wolfpack he unites all three, making creative productions on stories of change.

Janjoost is also co-founder and energy lead of Blocklab, fieldlab for blockchain technology.


Janjoost Jullens

development lead

Mattijs is Wolfpack’s backbone when it comes to exploring and explaining new trends and niches. A dozen years in universities provided him with a PhD in transition science and a broad experience in different innovation fields and methods.

But still he is a rocker and neural thrill-seeker. Incurably curious he jumps into socio-technical trends. Then, he scrapes off the buzz and daily clutter of innovation to discover underlying lessons. Mattijs distills new tangible points of intervention from the latest research and provides our experiments with the right frameworks.

Mattijs also works as an evaluator and analyst with the Dutch Research Institute for Transitions (DRIFT).

Mattijs Taanman

research lead

Mark studied economics, worked for corporates, but soon found he was too much of an entrepreneur. Fascinated by visual culture he built an agency for creatives (Shop Around), based in Rotterdam, Amsterdam and New York. From this he partnered with ventures such as DC and the Dance Parade. His next step was twofold: guiding young creatives with business development; and guiding corporate innovation teams with design thinking.

At Wolfpack he now practices business design. Mark is the one who converts new trends, visions and experiments into your next venture.

Mark is also a business partner at service design agency Livework Studio.

Mark Bode

business lead

Lisanne makes sure Wolfpack stays fresh, grounded and accessible. What’s in it for the rest of the world? She has a bachelor degree in communications studies and a few years of experience as a producer, but that’s just the paperwork… Lisanne confronts the team when things gets to abstract, she brings in a sparkle and she is constantly keen to pinpoint stories worth sharing.

Lisanne is responsible for producing our communications and events and for strengthening our network. She lives and breathes city life, just dove into community businesses, and makes a coffee to die for.

Lisanne Vakkers




The Next Economy is a Rotterdam based program, embedded in this creative scene. We scout new developments, support new business cases and we are building a first-hand knowledge base on the next economy.

'Our city holds an off radar scene of designers, developers, makers and serial innovators that is not attached to the hubs and accelerator programs. In this creative network blockchain first came up, new paradigms on man-machine relationships are evolving, experiments tend to be more radical, and innovation is about critical thinking and change.'


partnering with ao

City of Rotterdam,
V2_, Livework, The Incredible Machine, RDM Makerspace, Willem de Kooning Academy and many others




We blend design thinking and business modeling to create new value propositons for our customers. Business design starts from a human perspective, we then add insights on next tech and economics, and use design methodology to develop strategies, living labs and new ventures. Our co-working network consists of designers, developers and experts on tech and distributed business models.

Current use cases include revenue models for nature, urban forestry and humanizing smart tech. Business design is also key in our Grassroots Business Lab.

partnering with ao

World Wildlife Foundation


Vision Kitchen


Het Industriegebouw


Wolfpack is a co-founder of Blocklab and runs the energy track. The current portfolio includes 8+ use cases, international collaborations and an online lab to be launched in Q3.

'Blocklab puts blockchain technology into practice. Rooted in the Port and the City of Rotterdam we develop use cases with alliances of engineers, developers, system players and end users. Our focus is on energy and logistics – the first being Rotterdam’s biggest challenge, the latter our greatest strength.’


partnering with ao

Port of Rotterdam

TU Delft

Min. of Economic Affairs

S&P Global Platts

Blockbar, EthDevNL and many others


Wolfpack is quartermastering the Grassroots Business Lab together with Wunderpeople and the Delfshaven Coöperation. Its first two territories are Delfshaven Rotterdam and Moerwijk The Hague.

'The mission of the Grassroots Business Lab is to create new income models, both passive and active, for communities and neighbourhoods. It combines community initiatives, new technologies and business development in living labs, scalable products and new local ventures. Projects cover energy, labour, data, finance, sharing and entrepreneurship.'




partnering with ao



Delfshaven Coöperatie


Innovation Quarter


Rotterdam School of Management, Venture Cafe and Studio Wolfpack organize a series of five deep dives for business managers, MBA students and entrepreneurs. A quest for responsible algorithm management.

'As data and algorithms are the main drivers for new economy and new business models, executives must be equipped to manage them both fruitfully and responsibly. Digitization transforms our very notions on values like trust, control, access, interdependence and security well beyond the current organizational boundaries. How do companies and humans relate to code?'


partnering with ao

Venture Café Rotterdam
Rotterdam School of Management
Erasmus Centre for Data Analytics

Bart Krull


Wolfpack produced an exhibition on the biobased economy for Wageningen UR, wrote a scale-up agenda for StartUpDelta, co-wrote leading agendas on smart grids and future energy markets, ran two seasons of Skills for the Next Economy in Pakhuis de Zwijger, conducted multiple strategic researches for the Ministry of Economic Affairs, produced over 20 innovation events, performed in  Berlin, New York, London, Tallinn ao, works with TU Delft, Erasmus University and Willem de Kooning Academy, helped launch several start ups, was the first to break 'next economy' down to a household level, ghostwrote innovation strategies for both corporates and ministries, art directed 30+ designers, photographers and interactionists, all on innovation topics btw, and now witnesses its agendas and concepts getting picked up with an increasing pace.

Studio Wolfpack
Delftsestraat 11E
3013 AB Rotterdam

Janjoost Jullens
+31 6 1422 4322

Lisanne Vakkers
+31 6 2471 6622

Mark Bode
+31 6 2188 8199

Mattijs Taanman
+31 6 4776 9152



graphic and web design

High Rise


Aad Hoogendoorn